Yulia Korzh

Finds the friction, then makes the experience work better.

I’ve spent nine years working on SaaS and eCommerce products, from website builders to complex platforms. The focus has always been the same: understanding how people actually use things, where they get stuck, and what it takes to improve the experience.

Over the past two years, I’ve moved further into UX audits and product reviews: finding the friction, making a practical case for change and improving usability and conversion without reinventing what already works.

Before this, I spent more than ten years as a Financial Analyst, working with data, reading behaviour and supporting business decisions. That background shapes how I approach every product, connecting what users feel with what the numbers say.

Design isn’t how it looks. It’s how it works.