A modern identity for a law firm steeped in heritage
Breathing new life into a 200-year-old legal practice that has been trusted for generations.
Marshalls is a firm of solicitors dating back to 1831. With deep roots and a reputation built over generations, their brand deserved the same care and attention it had given its clients. Over time, however, it had become fragmented – lacking consistency, coherence and a clear visual identity.
With a major office renovation underway, the firm saw an opportunity to refresh not just their space but their entire brand. Zaang was brought in to lead the rebrand, grounding the work in a deep understanding of the firm’s history, ethos and aspirations.
Process
We began with a comprehensive brand audit, gathering insights from partners and exploring the firm’s origins – including the story of its founder, once Mayor of Godalming. This research informed every decision. We crafted a modern identity that honours tradition, from typographic choices to a rich colour palette and design details inspired by historical patterns in the mayoral chain.
Our deliverables included a new brand identity and wordmark, practical brand guidelines and a full suite of collateral spanning business cards, letterheads, brochures, digital mockups and promotional materials.
Results
The result is a professional, future-facing brand that remains grounded and credible. With clear guidelines in place, Marshalls now has a unified presence – ready to attract the next generation of legal talent and take the practice forward.
“Zaang approached our rebrand with sensitivity and genuine curiosity. The result is an identity that feels both modern and rooted in our heritage. We have a refreshed brand we’re proud of and a clear set of guidelines to carry it forward.”
Nathan Dyke
Partner,
Marshalls Solicitors
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