Branding and communications for pladis’ day of giving

A global identity and communications kit for pladis’ annual Make Happy Be Happy Day.

Every year, on the third Thursday of November, pladis colleagues across the world come together for Make Happy Be Happy Day. The day is rooted in their founder Sabri Ülker’s belief that every child deserves happiness, and it celebrates the fundraising, food bank donations, volunteering and charity partnerships the pladis team have led during the year.

This year’s theme was Cup of Cheer: a simple invitation for colleagues around the world to gather over a drink, share stories and mark the day together. pladis’ Global Comms team brought us in to bring the theme to life.

We designed an identity for Cup of Cheer built around the most universal part of the theme: the cup itself. We hand-illustrated a set of hands holding various drinks. A custom hand-lettered typeface gave the identity warmth and a sense of chalked typography often seen on coffee shop black boards.

From there we rolled the identity out across the assets the team needed for the day: posters, coasters, bunting, T-shirt designs, stickers, screensavers, digital screen animations and an intranet homepage takeover. The same look carried through every touchpoint, so a colleague in Istanbul, London or New York would recognise the day the moment they walked into the office.