Creating a brand for curious kids
Creating a charming brand identity and engaging animated content for Kiddiboo to captivate pre-schoolers and their parents.
Kiddiboo, a startup in children’s entertainment, set out to delight pre-school audiences with playful, memorable content. We were tasked with crafting a vibrant, cohesive brand identity and a series of animated videos and idents that would resonate with children while showcasing Kiddiboo’s potential in a competitive market.
Process
We began with moodboards and character sheets, exploring visual directions to capture Kiddiboo’s playful spirit. Bruce, the office dog, even became a lead Kiddiboo character. After refining our concepts, we designed and animated the logo with a tone, energy and personality which could be translated across the brand.
To accompany the visual identity, we composed a catchy theme tune and bespoke backing tracks for two proof-of-concept videos. These were fresh takes on classic nursery rhymes, ‘Wheels on the Bus’ and ‘Twinkle Twinkle Little Star’. We brought Kiddiboo’s characters to life using Blender and Anime Studio with vibrant movement, careful pacing and engaging storytelling.
Results
Kiddiboo’s branding received glowing feedback and the proof-of-concept videos set the stage for the brand’s success. Our first animation achieved 150,000 views on YouTube in its first month, demonstrating strong audience appeal and the potential to scale.
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“The Zaang team delivered a brand identity and content that far exceeded all my expectations. They are detail focused and thoroughly nice people to work with.”
Stephen Gillian
Founder & CEO
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