A multi-site platform for a global snacking business
Delivering a scalable, cost-effective, multi-site platform for a global snacking leader.
pladis is home to some of the world’s most iconic brands, including McVitie’s, Jacob’s and GODIVA. With a diverse brand portfolio and an expanding international presence, the business needed a centralised web platform to support its global and regional corporate sites. The solution had to be cost-efficient, scalable across regions and languages, fully accessible and capable of delivering a consistent, world-class user experience.
Process
We extracted insights from stakeholders across the business to define user stories and prioritise launch features aligned with business goals and user needs. From there we designed the site’s structure, UI and prototype while early content templates enabled parallel content development.
Rigorous testing ensured accessibility, compliance and a markedly improved user experience at launch. We also provided staff training and a tailored Content Management System (CMS) user guide, giving the pladis team the skills and resources to manage the platform confidently from day one.
Results
pladis now has the flexibility to cost-effectively deploy regional corporate websites while retaining full control over content, removing the need for agency support.
Our component-based approach enables new sections and pages to be launched without additional design or development cost, while the carefully planned information architecture and interaction design have delivered smoother user journeys and a marked uplift in engagement.
We continue to track key performance metrics and act on insights to ensure the platform delivers against business and user needs.
See it in action
95 %
900 %
Ready to take that first step?
Drop our client partner an email at sean.p@zaang.com
or complete this form to get the ball rolling on your project.
Alternatively, book an intro call to find out if Zaang is the right partner for you.