WHAT THIS PROJECT WAS ABOUT
We were approached by Trafalgar’s technical partners, Factory3, to improve the UI and UX of the existing online booking process. It was experiencing high drop-off rates, with many customers opting to call the service support line to complete their bookings. With a recent re-brand and the re-skin process about to kick-off, this was the perfect opportunity to improve the UX for a key user journey. We had to work within the constraints of a legacy booking engine, but the end product was a vastly improved checkout process across desktop, mobile and tablet - resulting in increased conversion rates.
View project: http://trafalgar.com