UX RESEARCH, WORKSHOPS & PLANNING
This is the human side of research - less about the numbers and more about the people – their context, opinions, behaviours and reasonings. Our qualitative research covers reviews, exploration, interviews and observations.
An incredibly good research method for gaining important insights into how your customers use and feel about your product and, most importantly, why. With a clear understanding of the end-user, we can help you make informed design decisions.
We go where the users are and observe them interacting with your service or product. This could be places like their home, place of work or place of leisure. Why? Observing them in context provides a wealth of insights that you simply cannot get through other forms of research. Some of our most innovative and successful projects have come about thanks to the insights generated through contextual enquiries.
Competitor reviews are useful for benchmarking your current offering. They are helpful in identifying the varied solutions to challenges that your organisation may also be facing. We assess competitor products and services against a set of criteria and produce a comprehensive report which includes a score or rating. Competitor reviews are useful in getting the lay of the land, but we steer our clients away from blindly following competitor solutions.
We can plan and facilitate a number of UX-related workshops, including: Persona Generation, Experience Mapping, User Story Generation and Ideation workshops.
This is all about collecting and studying larger samples of data and identifying trends, opinions, results and behaviours through statistical analysis.
We focus primarily on site and app analytics data. We review and analyse this data and provide reports that identify pain points, trends, site demographics and user behaviours – all of which feed into our UX solutions.
Designing good surveys is a skill. A poorly designed survey will result in low completion rates and low quality data. We help our clients create effective surveys that user's won't find a burden to complete