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BRITISH LAND

HOW TO GET THE AVERAGE SHOPPER TO USE AND UNDERSTAND iBEACONS
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WHAT THIS PROJECT WAS ABOUT

British Land was interest in seeing how it could apply iBeacon technology in it's shopping centres to benefit both shoppers and their retail tenants. We understood that the average shopper would not understand iBeacon technology or its benefits. We set out to create an iBeacon enabled app that shoppers would be compelled to install and which would demonstrate iBeacon technology through a gamified approach.